Network Marketing How To: Generate Warm Leads

When new independent representatives sign up for a new opportunity, often times the first thing they are told to do is to make a list of 100 close family and friends who would be interested in either purchasing the product, or joining the opportunity.



This tactic is used, in part, to make a new rep feel comfortable and confident in their ability to sell. But, unfortunately, selling to family and friends is a technique that rarely, if ever, works. Reps quickly run through their list, receive a lot of rejection from the people they truly love, and end up frustrated with the whole opportunity. When things are looking down, and you have just begun your business, it’s easy to give up after the whole "friends and family" technique doesn’t work in your favor.



Network Marketing How To: Generate & Recruit



The truth is that even if a rep could sign up all of their family and friends, they may never reach levels of success promised to new reps (like cars, expense accounts, and all kinds of team and leadership bonuses). A network of friends is only so large, and it will quickly become tapped. Your friends probably know many people in the same network, and eventually, your downline’s warm leads will fade out.



Network Marketing How To: Tricks to Success



The trick to success in network marketing is knowing how to generate warm leads. You can purchase leads, but oftentimes, those leads have already been contacted, or the prospect is uncertain of what he or she signed up for to put them on the "leads" list. For many, purchased leads can be a sure-fire way to waste time and money into leads that don’t convert into recruits.



Network Marketing How To: Generate Warm Leads



Generating warm leads is beneficial in a few ways. First of all, it’s free to do. For the cost of a website and hosting, anyone can start the task of generating leads that are meaningful, efficient, and time-saving. It does take energy and a bit of planning and promoting, but the work is worth the reward for those who are able to add multiple people into their downline every day. The other benefit is trust and security. With paid leads, it’s tough to tell where the actual lead came from. Have they already been contacted? Have they been promised a gift for signing up? Are they interested in the industry I’m pursuing? All of these questions are big "what if’s" unless you take lead generation into your own hands.



Generating warm leads isn’t an easy task, but it’s something that anyone can do if they understand the proper techniques. Learning the basics of SEO and social media integration is important. Understanding how to craft a great opt-in page is equally important. By harnessing the power of the internet, it’s possible to add several people into your downline daily, and grow your business significantly.

To find out more about building a network marketing skill-set to launch your business, read more here.

Joshua Fuson is a professional marketer, and has participated in the generation of over $14 million dollars in the direct-marketing industry in the past 4 years alone. To find out more about Josh, and to see how he uses the internet to grow his own business every single day, click here.