Ionways Business Review - Is Ionways Really A Good Opportunity?

Ionways is a health and wellness company that specializes in providing water alkalizing units that filter and alkalize water. They are also a network marketing company, and provide an opportunity to "dealers" who choose to partner with them and earn a commission by reselling their products. Do the products work? Is the company a scam? We review that in this article.

Ionways - At First Sight

This company offers water alkalizing units (both above and below sink). Their Athena model is their most prominent product, which currently retails for over $2,100. Water alkalizing is in of itself a controversial subject. It's supporters cite scientific research that claims by consuming more alkaline water, a person can experience a whole range of health benefits, all stemming from inflammation.

The theory goes that you can ionize and alkalize the water you drink, and by that increase the alkalinity of your body by consuming more alkaline water.

The company is directed by CEO/President Jay Hare, who is also one of the founders of Ionways.

Ionways - A Closer Look

The first issue with Ionways is their marketing plan. They recommend their "dealers" utilize their friends and family as prospects, and try and do "demos" by placing the units in peoples homes and trying it for themselves.

This can be effective in getting a few clients (more times than not, they are called "pity purchases", as the family member feels sorry for their friend and purchases their stuff out of pity) but it's not a model that is built for long-term growth.

With these types of businesses, you must find your target market, and build systems to communicate with that market. That is the key to success in this type of business.

To summarize, Ionways has a good product, but the only way their opportunity will work for you is if you know how to attract clients who are looking for what you have.

Joshua Fuson is a professional marketer, and has participated in the generation of over $14 million dollars in the direct-marketing industry in the past 4 years alone. To find out more about Josh, click here.

You can also learn more about growing a successful Ionways business, get the full Truth About Ionways.